Connecticut is one of the worst states in the country for COVID cases, and Griffin Health outspent all of its competitors by at least a factor of 10. The hospital has partnered with Under Armour to produce an app that connects to resident step-tracking devices and cell phones. Despite the financial struggles, the Griffin team has not slowed down, and its efforts are helping residents get the exercise they need.
In a recent story in the Washington Post, Charmel described the dire situation facing Griffin Hospital, a community-outreach facility. She said she was frightened that the hospital would be swallowed by a larger health system and shut down. Now, the survival of Griffin is at risk, too. Here are some things you should know about the Connecticut health system and its plans for survival. If you’ve been affected by this, you should know that it’s not alone.
While addressing the crisis, Griffin’s campaigns focused on human care, empowering people, and improving care. The campaign included television, radio and print, and public relations. GEM coordinated multiple interviews with local media personalities to ensure the hospital’s message was heard. The story’s content was used to promote health services and help raise public awareness. The Griffin team used “storm of awareness” technology to promote the hospital as an advocate for public health. As Connecticut’s population-based health care organization, Griffin Health faced many challenges. As one of the worst states in the nation for COVID deaths, Charmel feared that the hospital might be swallowed by a larger health system or shuttered. The hospital’s survival is at stake, too. The campaign helped Griffin achieve its goals. And in just two years, it has grown its Gross Patient Revenue by 8.51 percent, increasing its total to $632,095,993 in 2018.
In a Washington Post story about the Griffin Hospital, Charmel emphasized that the hospital was financially struggling before the epidemic began. It was forced to purchase ventilators and retrofit routine hospital rooms into negative pressure rooms. With the COVID epidemic wreaking havoc on Connecticut’s health care system, Griffin Health was a victim of the situation. Its deteriorating financial condition made it vulnerable to closure. In a Washington Post story, Charmel feared that the state’s health care system would swallow the hospital. Ultimately, she hoped the hospital would survive. The hospital was one of the worst states in the country for COVID deaths, and he hoped that the hospital’s financial situation would improve. It is now at risk of closing and the survival of the doctors and their patients.
The brand’s new strategy was centered on human care and advancing care, so the campaigns focused on these topics. The brand had to be more human and more accessible to the public. It needed to reach out to its communities and make them feel good about their medical practices. The goal was to raise awareness of the benefits of using Griffin’s services and programs and empower people to take the initiative to improve their health. In its mission to improve the lives of the people in Connecticut, Griffin Health has been recognized with several quality and clinical excellence awards. The hospital was also the only hospital in the state to be named on the FORTUNE 100 Best Companies to Work For ten consecutive years. Griffin Health needed to assert leadership in its territory and grow its market share despite the numerous accomplishments. Its new branding needed to be unique in its community.
Griffin Health’s campaign focuses on human care, advancing care, and empowering people to improve their health. With the help of GEM, the brand was able to generate more than $138 million in revenue in its first year in the COVID-19 program. It also earned a hefty $50 million in nursing home testing contracts. If you’re looking for a new, reliable laboratory, Griffin Health is the best choice for your needs.
The Griffin Hospital is one of the last independent hospitals in Connecticut. It is affiliated with Yale University and the Frank H. Netter MD School of Medicine at Quinnipiac University. The Joint Commission accredits it. Its physicians are among the most experienced in the state and are certified by the most respected organizations. These professionals can ensure the best healthcare for their patients. Its staff is well-trained and specializes in treating various diseases and ailments.